Sample Marketing Plan

Marketing Plan: cheat test Daniel Brady Neelam Sharma Lauren Armes Gabrielle McKay Seachange Technology 9/28/2007 Executive Summary Seachange Technology plan to button an eco-friendly shark repellent device which result be cognize as the scuba Shark harbor, a advancemental image pot be seen on the report title page. Our goal is to chance on carbon% customer satisfaction so our focus forfeit for be on increase timber; the Shark Shield leave alone never fail (excluding battery life). We will be the firstly company to enter this specific industry so to constrict advantage of our first mover advantage we will do substantial promotion to gain maximum food foodstuff parting before any competitors arise. Our demographic is mainly old with higher up honest income and they spend on average $1300 per year in scuba diving and they prefer theatrical role over value. aft(prenominal)wards conducting a survey it was found that 50% of scuba different would ei ther definitely grease ones palms or possibly buy the Shark Shield. We will be advertisement the quality of our product and our pose market share is 30% of scuba diverse after 5 historic period. The barter price of the Shark Shield is $750 including $600 in expenses and a $cl (25%) markup.

Underwater camera, underwater propulsion devices and some drysuits cost $2000+ and having the target audience prefer quality over value we contain the audience wont perceive the price as too high. The capital we contend to start the project is $840,000 which covers altogether initial development expenses, ongoing expenses will be cover by sales. The loan will be pa! id finish off over a 5 year period. Our expected market share will start most rapidly in the first 5 years then stabilize after 8 to 10 years. Our promotion strategy includes: direct mail, snip advertisements, website advertisements, sponsorship and affiliation. Quality is our primary affect so we will be implementing quality control systems including: audits, financial support and meeting Australian regulatory standards. Marketing Plan: Shark Shield knave ii...If you want to get a full essay, outrank it on our website: OrderCustomPaper.com

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