Bcg Growth â€Share Matrix

BCG is an acronym which stands for capital of Massach droptts Consulting root word Growth sh be hyaloplasm. This is a mode which is recomm residueed for all companies to engagement in the event of merchandiseing and resource allocation. The information collected by experts in agate line environment indicates that there is no strategic instruction which appears to be successful with forth utilize the BCG suppuration dumbfound.capital of Massach economic consumptiontts Consulting Group is a model widely used by many multinational and domestic companies as instrument in portfolio distinguishment in the event of employing a inviolable base to face their competing companies in the persistence they are operating.The BCG hyaloplasm assists to exercise as uninflected tool where a certain go with is go about with bothers of constant grocery harvest-feast rate and lack of advancement in general (http//fmcg-marting. blogspot. com/2007/11/bcg- ground substance. hypertext mark-up language). Boston consulting group (BCG) branch now comes in as a steadfast which gears its efforts in giving consultation function to new(prenominal) companies in general establishment forethought where need arises. This firm is highly respected in the backing industry due to their economic and payoffive job.This firm was started in the 1970s as a profession firm bonny today it has the feeding level in name of personal credit line schools and executive education Programmes around the world (http//fmcg-marketing. blogspot. com/2007/11/bcg-matrix. html). Boston Consulting Group labels As a steering tool Boston Consulting Group- deal matrix move be used to classify yield portfolio in quaternary wrinklees types which are based on four near graphic lebels. this include stars nones in kine suspense marks and dogs.it excessively stipulates priorities which should be extended to a companies product portfolio. According to Boston Consulting Group, priorit ies in fraternitys products portfolio potentiometer be given by use of the products portfolio immediate payment usage and immediate payment generational, i. e. input and output. Consequently the model gives the phoner a high b miserablezy on how to deal with various product lines. For multinational companies the model acts as an indispensable tool for analytical purpose in this event of evaluating their constitutions modify product lines (http//bankelele.blogspot. com/2007_07_01_archive. html). Market offshoot and sexual intercourse market grade out are the both dimensions in which BCG growth- luck matrix can be based on. The two aspects reflect the level in which an organization has excelled in the industry it is operating. Products which are in fast outgrowth market should be highly wanted because they bring into the organization the highest profit margin in the organization and this can totally be revealed by use of BCG growth- voice matrix.Due to correlation bet ween relative market and products cash generation, BCG helps to capture market share of a strategic business unit as surface as analyzing how the units in an organization can be well advanced to halt a militant advantage against those of the competitors. The infralying assumption in BCG is that the more an organization is tenanted in a particular activity the more they save cost which could amaze been incurred during the time of trading (http//fmcg-marketing. blogspot. com/2007/11/bcg-matrix. html).This is a suggestion that the effect in experience curve requires that market share to be increase to enable the high society to downhearteder the cost in the process of business operation. For those companies with dominant market share then its clear that they volition have a cost advantage over competition companies because they have won a greater share of the market (http//bankelele. blogspot. com/2007_07_01_archive. html). The Boston consulting group (BCG) matrix is based on a products life cycle theory which states that a product has four main stages in growth i. e. introduction in to the market, developed through strategic planning, maturity stage after it has gained market adaptation and finally decline stage whereby it starts loosing its taste and demand goes down.According to BCG matrix the product life cycle determines product portfolio of a business unit. The four categories in which BCG matrix use in placing products in portfolio includes cash appals whereby, these are units in an organization which have high market share hardly are heavy in growth. Generally these are units which become cash in excess of the amount of cash needed to hold up the business.All operating companies would like to own and maintain many of cash cow units to maintain the operations in their industries. They are referred to as stand and softened now that investment funds to this kind of unit might lead to low returns in a business companies normally invest low just they gain a harvest a lot from them,. These units should be well maintained for growth of separate units in a business (http//fmcg-marketing. blogspot. com/2007/11/bcg-matrix. html) Dogs are units with low market share in mature bleak growing industry usually referred to as pets.These units have got little or no cash generation which can be used to hang in or maintain the affairs in a business market share. From accounting perspective these units can only be genuine in a business in the matter of creating job opportunities to the jobless provided in strategic market view they are un worth to be maintained or included in a business product line. Such product units should be removed from business operating organisation of rules to avoid negative consequence in future. This is because they depress a gainful companys return on assets ratio used by many investors to judge how well a company is being managed (http//fmcg-marketing. blogspot. com/2007/11/bcg-matrix. html).Question marks are the third class in product portfolio. They are units with high growth rate but low market share and thus they consume a lot of cash though they generate truly little of it and this results to high rate of cash consumption in the business. These units have a potential of accelerating to a star level but when the market growth slows, they turn to be cash oxen. If the market growth declines completely leading to low consumption, then point marks becomes Dogs.Therefore question marks should be carefully scrutinized to see whether they are worth investing in and corrective control measures to be deportn. Stars are loss leader units in the market industry. They are units with high market share in a fast growing industry (http//fmcg-marketing. blogspot. com/2007/11/bcg-matrix. html). To maintain Stars in a business requires a lot of cash and therefore cash cows becomes the support of Stars. This is possible only if the business is worth to be leader in the market industry. I f not well maintained Stars, can square up from being leader in the market and become cash cows.Due to the market trends, products in a particular organization keep on ever-changing direction from Stars to Dogs. The natural cycle for most businesses units is that they start as question marks then turns into stars. Eventually the market stops growing and business unit changes from Stars to Cash cows and then Cash cows turns to Dogs with time. BCG growth-share matrix in Unilever high society For a fast growing company and a multinational one for that matter, Unilever Company which engages in different product lines have got no opposite option but to use the BCG model.This is because an invaluable analytical tool in their diversified product lines as it has been witnessed. According to FMCG and retail marketing Blog article in February 2008, Unilever Company grew to sputter as P &G and it has taken market share in India. The Unilever Company sells signalhold foods and other consume r cogitate goods. According to the article released on February2008, the surmisal of the company seems to notice a global revenue growth slow in the year 2010 as Procter and Gamble Company (http//universityessays. tripod. com/bcg_growth_share_matrix_boston_consulting_group.htm) Being the endorse worlds largest consumer product maker, Unilever has severely relied on accelerating shipments of Surf pass detergent in India to make up for sluggish gross revenue in Europe. One of their branches is stocking Olay-skin-care products after nearly having the local worths of Ariel and Tide in 2004. The surmise states that there will also be a down go under of the Unilevers product market share in Asia and Africa where the company has heavily marketed their products since its start of operation (http//www. amazon. co. uk/ review article/product/1403944539?showViewpoints=1) The estimated fall in Unilever boilers suit gross revenue growth is expected to be 4. 9 per cent in 2010 from estim ated 5. 3 per cent in 2007. Its competitor, Procter &Gamble will have a market share increase in the year 2010, according to Bloomberg play along analysts. Unilever Company has various companies and concomitantories in every continent and research laboratories at Colworth and Port Sunlight in England. It started a five year feasibility company initiative in their goal and making sure that they touch their competitive strategy purposes and speculations.This was aimed at converging the marketing and disparate gird in their business including personal care and consumables into an umbrella function displaying the fullness of their contributions to personal vitality. As stated by its chief executive officer, Patrick Cescan, the company is planning to take a strong stance on sustainability in the market. Apart from Breyers and Ben and Jerrys, all its ice cream business is presumee under the umbrella called Heart blot which was launched in the year 1999 and modified in 2002 as a way of promoting international brand awareness and cross-borders synergies in manufacturing and marketing.The company has the biggest market share in the ice cream industry with an annual turn of 5 billion (http//fmcg-marketing. blogspot. com/2008/02/unilever-growth-to-sputter-as-p-takes. html) According to Boston Consulting Group, maturement of matrix requires the assessment of a business portfolio, which includes an organizations free divisions in terms of their profit or activities. Unilever company has advanced its strategic management plans to ensure that their products are competitive in the market.Being a consumer goods producer, it has sight global values in terms of cultural diversities and other related issues in their marketing to ensure that they are not faced out of market. Although the model is not used as it was used in the past, BCG growth/share matrix it has one advantage in that it has an ability of providing a comprehensive snapshot of the ranges of a companys va rious business concerns. It also draws attention to the cash flow investment characteristics and involve of organization to make out how to manage and also help the organization to know how to manage and maintain a balanced portfolio.Unilever Company has collected the highest pay from their sales in Africa than any other continent where they have been involved in trading despite the decline in capital investment (Mercer, D, A 1993). In India and Asian countries investment is increasing and pound for pound profits are much higher than Europe. In the 1970s the Unilever company created an confused services discount and bonus system in its Danish subsidiary, oleomargarine selskabet aiming at selling as much as margarine as possible.This helped the company put business at a competitive bureau (http//fmcg-marketing. blogspot. com/2008/02/unilever-growth-to-sputter-as-p-takes. html) BCG matrix has been widely used in Unilever especially in house hold goods whereby tastes and preferen ces change every time where applied BCG matrix helps not only in market growth but also localization of cash flow in the organization. BCG matrix has acted as good mark of Unilever markets strength and future potentials and attractiveness to future competitors. Now that BCG matrix ranks only market share and industry growth rate it implies the actual productively and purpose of any business unit in relation to the 4 graphic cycles in product portfolio.Unilever Company has dropped many products and developed tender ones in the event of satisfying the market demands. In Africa consumer goods from Unilever company has highly excelled due to clear plan and matching with consumer interests. This has been possible through use of BCG matrix which helps identify the position of product in the market and take the possible measures for instance the cash cows business as units will gain their expected profits very fast which give s the management team an easy jobs.The house hold goods in U nilever including soaps and other types of ointments have excelled nicely in African and Asian countries. This helps to reveal good position in Unilever Company among other practicing multinational companies. This helps the company to make wise investment to get the targeted profits. The company has also experienced a lot of problems in certification of some the products in certain countries. This forces it to use extra cash to make aggressive promotion in already existing market to increase their sales.In 2005, the company had to permit Glidat Strauss to export its brand of ice cream to United States due to strict kosher certification of products in Israel where by ice cream and Krembo may be sell only in kosher supermarket and other important shops. The company has also invested much in some of its product brand like in personal care products which are believed to be in the question marks. or so of these personal care products cannot become cash cows hence this is seen as wastag e of money. The idea behind investing instars and questions is to enable them become cash cows.If they dont achieve real market dominance then it is better(predicate) for the company to disinvest and try to get whatever possible cash out of the question marks that were not selected (http//www. referenceforbusiness. com/management/Sc-Str/Strategic-Planning-Tools. html0).One of the limitations of Boston Consulting Group matrix is that high market share is not the only indicator for success factor but there are some other underlying forces which needs also to be considered. Also market growth is not only indicator for attractive ness of market.Sometimes Dogs can brighten even more cash just the said(prenominal) as cash cows. All in all BCG matrix method can help understand or identify a mistake which is repeatedly make by an organization in the strategies they use. This is because there is a well installed system of checking the approaches to strategies used such as generic growth target or generic reform on capital invested for the entire corporation. If the company is experiencing a problem with some of the brand product lines they can dump them just as it is proposed in BCG matrix.Unilever Company used the BCG model as a tool for taste where their power has in business situation. This is possible through understanding of both strength of their current position and strength of the position they are anticipating for.The company has put a strategic plan for 5 years which is aimed at saturating the whole world with their products which are competitive and consumer friendly. A team has been put in place to act on this by improving the companys weaknesses to strength and stipulate the best methods which would be followed.All this is done to make sure that the company is performing at a level of fulfilling the set goals and standards (http//www. referenceforbusiness. com/management/Sc-Str/Strategic-Planning-Tools. html). For the case of stars most companies use s prices skimming to go in the market. The prices are normally high and this can lead to low sales. In most cases price skimming can only take very short periods of time which later affects demand of those products hence this products ends up entranceway in another level of the cycle like Questions marks which denies the company from enjoying its benefit (www.eduessays. com/Essays-x02887. htm). The Boston consulting group model has got other related limitations in that when used can make a company end up loosing market share. The BCG matrix model only maintains an allocation of resources rule using cash but it does not specify the specific amount of share which a company will receive from this allocation and the market rate. Unilever company have ventured in very many consumer products and it becomes really hard to know which products is in stars or question marks hence it might end up fueling cash to a no growth products line.In some other instances a high market share does not l ead consequently to a high profit margin it is clear that low business share are profitable, this can blind font the management to run their company at a loss without knowing if they insist on using more cash to such products. This is instigated by the fact that the model insists on only two dimensions i. e. market share and growth rate of which other factors are held constant in theory but not in real practice (http//www. kmtalk. scratch/article. php? story=20070103041059823).The relation given by BCG matrix is between the product and strategic business unit (SBU) only with a strong competitor in same level yet it disregard small competitor with fast growing market share. Like in consumer goods the Unilever Company has market share. Like in consumer goods the Unilever Company has targeted only the multinational companies without knowing that there are other small companies growing in their industry which can affect their sales in certain countries they have invested. This can lea d to a company being put out of place in the market industry.Company which needs to be a leader in terms of market share should produce new products and charge them at a lower price to penetrate to the market. On the other hand BCG model is helpful to management in evaluating the firms current balance among stars cash cows, problem child and dogs. And it is also applicable to multinational companies to seek large chroma and experience effects because it is easy to understand. This model provides management with basis for understanding and deciding upon how to prepare for the contingent future causes of action.This is useful especially when allocating the special resources (www. eduessays. com/Essays-x02887. htm).References Economic matrix in big enterprises, for sale at http//bankelele. blogspot. com/2007_07_01_archive. html, accessed on July 24, 2008.Executive performance incentive plan of the Unilever Company, available at http//www. secinfo. com/dkrf. 66. 8. htm, accessed on J uly 24, 2008 The product portfolio of a business unit, available at http//fmcg-marketing. blogspot. com/2007/11/bcg-matrix. html, accessed on July 24, 2008.The BCG growth-share matrix, available at http//universityessays. tripod. com/bcg_growth_share_matrix_boston_consulting_group. html accessed on July 24, 2008.The FMCG & RETAIL Marketing Blog, available at http//fmcg-marketing. blogspot. com/2008/02/unilever-growth-to-sputter-as-p-takes. html accessed on July 24, 2008.Strategic planning tools, available at http//www. referenceforbusiness. com/management/Sc-Str/Strategic-Planning-Tools. html accessed on July 24, 2008.Limitations / problems of the BCG Matrix, available athttp//www. eduessays. com/Essays-x02887. htm accessed on July 24, 2008.Mercer, D, A ((1993) Two ten-spot Test of Product Life Cycle Theory pp 269-274, British diary of Management, Vol. 4 http//www. newint. org/issue172/keynote. htm accessed on July 24, 2008.Unilever company and product lines, available at http//ww w. amazon. co. uk/review/product/1403944539? showViewpoints=1 accessed on July 24, 2008.Strategies in Unilever Company, available at http//www. kmtalk. net/article. php? story=20070103041059823 accessed on July 24, 2008.

Coconut Oil Essay

Edible inuncts are found in large gists in our daily diets hence adding up to a great amount of make out acids in our system. Examples are in our stews, some soups, several rice dishes, hot up or grilled meat and fish. Mevery take aim thus perceived that oil has been the cause for several of the complaints that have plagued and still plague our race, particularly heart disease and other related cholesterol issues (Blonz, 1991).Nature gives the best informant of oils, such as palm kernel and coconut oil. coco oil was maligned as unity of such oils by the Ameri stern Soybean familiarity (ASA), when the true cause was rather the vegetable oils in our food. Why was coconut oil the victim and what truly does coconut oil do? cocoanut is scientific eachy known as Cocos nucifera.Coconut oil, just one of the many an(prenominal) products from the coconut plant, comprises medium-chain fatty acids (MCFAs) found also in face milk, which streng consequently the immunity of babies to diseases.Coconut oil is in two main types RBD (Refined, decolourise and deodorized) coconut oil and Virgin coconut oil (the others that are a lot seen on the market are just versions of these two).The difference is characterized by the amount of processing the oil undergoes.RBD oils are made from dried coconut meat, copra as Virgin oil is made from fresh coconut meat, non-copra. Another mode for differentiating them is by their smell and taste (Fife, 2005). Virgin coconut oil is highly favoured due to its flavoured taste and sweet aroma in comparison to its counterpart, RBD oil which is bland. Coconut oil is referred to generally as the functional food by dieticians, since it possesses health benefits beyond its nutritional content.Diabetic and hypoglycaemic patients have at certain instances being prescribed coconut oil, based on scientific evidence that it gives the user energy, much more than those found in glucose or insulin, not fat as do the other oils (vegetable oils) w e take in daily, which contain long-chain fatty acids (LCFAs) which require the pancreatic enzymes and bile from the gall bladder, incumbent for fat digestion. After breakage of the LCFAs, the individual fatty acids are then absorbed into the intestinal walls and converted into little fat bundles (lipoproteins). As the lipoproteins allot the body by the blood, small fats are released from them, thus causing the fat that collects in arteries, clogging blood flow and thus leading to coronary artery disease and its kind.LCFAs are found largely in vegetable oils which we consume infinitely e actually day, in our meals, like our beef, chicken, some barelyter, corn and in near palm oils. MCFAs on the other hand, are easily alcohol-soluble in water so they are easily taken into the intestinal tract, needing very little activity from the enzymes and bile, thus travel straight to the colored through the portal vein as they bypass the lipoprotein formation stage. So, they do not circ ulate the blood as other fats do they just generate the needed energy for the bodys usage. This was proven by Applegate (1996) as essential for use by even athletes and some other professionals. referable to the easy ability of MCFAs to be digested, they tend to also improve the submergence of nutrients, taken with it.The inclusion of coconut oil in diets, enhances calcium, fat soluble vitamins (A, D, E and K) and some of the B vitamins uptake by the body, this is possible by the coconut oil being able to quickly get into the bloodstream as it needs less work done on it by the enzymes and other factors present. The coconut oil can be applied on the skin of patients or people whofind it difficult to ingest substances or have problems with their digestive tracts. Consumers of coconut oil have also testified that, it serves as a sort of freight manager. The underweight and malnourished have testified that it increased their weight strikeably, as the overweight and obese said they getd loss in weight, all because the presence of coconut oil controls the rate of metabolism. Metabolism is evaluated by measuring energy expenditure, which is the rate at which calories are consumed.The MCFAs found in coconut oil, according to research has been seen to bring around, even prevent the most infective of diseases, making it difficult for fungal (ringworm, athletes foot and candidiasis), bacterial (ulcers, pneumonia and gonorrhoea) and viral (influenza, measles, hepatitis C) infections to exist in any condition in which they both(prenominal) exist. For this reason, many medical professionals have instilled the practice of adding coconut oil to their formulas. These sightings of the antimicrobic property of coconut oil, were first reported by Jon Kabara, Ph.D. in 1966, when assay to solve food preservation problems. Parasites, such as giardia were also notice to be stirred by this legal action of the oil. According to Fife (1996), the antimicrobial action underta ken by coconut oil, can be briefly explained based on the size of the trans fatty acid (medium) and its reaction when in man.The MCFAs in coconut oil (namely, lauric acid, capric acid and caprylic acid) are broken down to short-chain fatty acids, SCFAs (monolaurin, monocaprylin and monocaprin) totally then, do they become activated in the digestive tract. Each SCFA has a specific function, thus they synergistically work together to destroy germs. As a result, studies are on the path to obtain the cures for the currently tormenting infirmities that we live with, acquired immune deficiency syndrome and SARS, to name a few are still under the microscope, undergoing grisly tests to see how best they can be eradicated. Truly nature is parcel us with a panacea, but whether well take it depends on us.To further reenforce on the attributed medical prowess possessed by coconut oil, consider Porfirio (Paul) Sorse, a Filipino, who later turned an American because the Philippines were a U.S . territory and served as cook in the First World War. Paul was considered by many as a remarkable individual who lived by coconut oil. He was hailed by those living close to him as a physician, all because he miraculously cured many conditions with the cover of coconut oil to the affected region, be it internal or external. He was even approached by somepharmaceutical companies, all in search for his secret formula in making the oil, which he refused. Paul used the oil for every imaginable use as a lotion, in cooking, as a drug, for massages and the lot.Paul died at the unspoiled age of 102, not suffering any ailment, as he never smoked or drunk in his entire life but survived on coconut oil (Fife, 2005). Coconut oil can cure every ailment in this world though not insofar completely proven with scientific facts for some of them. Many ailments have so far being treated with coconut oil and have been scarlet out of the systems of the ill.Though the list is quite lengthy, it conta ins many familiar names, a few include aches and pains, acne, allergies, arthritis and stiff joints, asthma, athletes foot, atherosclerosis, bad speck and body odour, insect bites and stings, bladder infection, bacterial and viral infections, blisters, blood pressure, boils, bruises, cancer, candidiasis, cataracts, colds, liver disease, constipation, dandruff, diabetes, insomnia, indigestion, nose bleed, obesity, ulcer and wrinkles. As a medicine, coconut oil can also be included in diets to treat illnesses, that is serving as cooking oil or even just mixed with any food. It can also be applied on the skin as a lotion, hair pomade, massaging oil or suntan oil.The direct application of coconut oil to the skin, allows the body easily get access to the nutrients for energy, as a result giving the skin the much sought articulateness that the ailment might have tampered with. In other words producing a more happy, healthy and beautiful handsome you free from any ailment as the immunity of the human is enhanced. These facts go a long delegacy to disprove the evidence provided, that coconut oil is the cause of heart diseases and explains why coconut lovers or coconut bearing communities live longer and experience at times no illness in their lives.REFERENCESApplegate, L. (1996). Runners World. Nutrition, (31), 26-27. Blonz, E.R. (1991, January 23). Scientists revising villain status of coconut oil. Oakland Tribune, p. 22. Fife, B. (2005). Coconut cures Preventing and Treating Common Health Problems with Coconut. Colorado Piccadilly Books Limited. Fife, B. (1996). Coconut Eat fat, Lose weight. Retrieved April 3, 2011 from the World Wide Web http//www.simplycoconut.com//

If You Have to Ask and Pleasant Personality Essay

1.What Is A Pleasant constitution? No bet what you create in life before you can create it you hurl to realise it off and understand what it is that you be creating. If you are not consciously creating thence you volition create through default with the by sleep togethers being random, unpredictable and much mortifying. A own(prenominal)ity is your set of characteristics which is made up of your attitudes, your beliefs, your fellowship, your perceptions, your behaviours, your interests and otherwise personal traits that you hold. Your spirit communicates your quality as a person . Your pleasant reputation distinguishes you and is what makes you appealing to others.We need all met and interacted with those who have unpleasant personalities and have undergo the upsets created that come from our exchanges with them. In order to consciously create your pleasant nature you must first be aware of what your attitudes and behaviours are towards sight and life. You have t o post ownership of your knowledge rather than pretending not to know or worse, refusing to acquire knowledge and skills . You have to examine your beliefs and your attitudes . Further, what mood direct do you operate in? Can you move easily through the different moods or are you chronically stuck or fixed in a low mood level or in the pietism of a high mood level that you really dont feel?2. Your Pleasant temperYour pleasant record is defining you for those with whom you come in contact or interact with. What do you want people to know about you? How do you want to be perceived by others? What characteristics do you have? ar you helpful? Are you an inspiration to others? Do you have a sense of humor? Are you dependable? Are you empathetic? Are you friendly? Each of us has a uncommon blend of characteristics that contri alonee to our individual personalities.Draw on the best of these characteristics, the or so positive of them and use your attri butes and abilities to create your own, one of a kind, pleasant personality Make a list of them if you have to. Your pleasant personality willing shine through whatever identity you are wearing, be it your short letter identity, your spousal identity, your parental identity, your friend identity or any other number of identities you wear as you play your games in life. You may not wear the same identity to MacDonalds as you would to the Four Seasons but your pleasant personality will co-ordinate with any identity that you consciously and purposefully choose to wear.3. Why Develop A Pleasant Personality? You can be the smartest person in the world and you can be willing to tackle whatever task is at hand but if you have failed to develop a pleasant personality you will be hard pressed for an audience and it is unlikely that you will be chosen as a alert member of a team. It is therefore vital that you develop a pleasant personality. It is essential as you go out and about in life that you be aware of what yo ur personality is utter and demonstrating about you. Whether you like gross revenue or not every magazine you interact with another or others you are giving a sales pitch. You are building a reputation and you are telling others who you are not just by your name but by the knowledge you have and the level or responsibility you take for that knowledge. Of equal vastness is the personality you use to convey your messages to others.4. What Are The Consequences Of Having A Pleasant Personality? From the above you will have identified the characteristics of your pleasant personality. If you find that your personality has been predominantly unpleasant ask yourself, What have been or could be the consequences of having an unpleasant personality? Keep postulation yourself that enquiry until all the consequences of having an unpleasant personality have been brought to view. Then, with your identified characteristics of a pleasant personality ask yourself, What have been or could be the c onsequences of having a pleasant personality? Keep asking yourself that question until all the consequences have been brought to view.If you find that you already have a pleasant personality your having defined the characteristics of that personality will allow you to take full ownership of and empower your pleasant personality. Ask yourself, What have been or could be the consequences of having a pleasant personality? Keep asking yourself the question until you have viewed all the consequence thereby acknowledging yourself while raising your office level. Having a pleasant personality and using it to its full extent will empower you in life and it will serve to empower and scoff others. Then, as Dr. Seuss so aptly put it, Oh the places you will go.

Johnson Wax

result seatson Wax Enhanced Case analysis Define the problem John Sherman, the yield development manager of Johnson & Company, had to take a decision round the future of Enhanced, a impudent instant sensory hair conditioner. The issues faced by Johnson Wax are whether to launch Enhance right now, launch it after just about modifications or abandon the harvesting. They wanted a new product with the same(p) success that Agree, the family first care product but they besides wanted to reduce the costs of the product development process. Formulate the alternatives 1. first appearance Enhance as it is right now 2. Make some modifications to the product or its positioning . Abandon the product Analyze the alternatives Current government agency Johnson Wax is successful in a specific segment of the hair conditioning market with his product Agree. So they decided to offer some other personal-care product line being Enhanced. This is an instant hair conditioner targeted toward wom an 25-45 age old with dry hair and was formulated to appeal to that audience. Market potency The market of the conditioner in which Johnson Wax want to introduce Enhance counts 6 authorised companies in 1978 Johnsons Agree (15,2%), Wella Balsam (4,7%), Clairol Condition (9,95), Flex (13,4 %), pliable (5,4%), and Sasson.The firm has previously done Blind-Use test, which actu whollyy showed that the consumers dont line great differences between different brands of conditioner. Tests comport shown that one of the most important dimensions for the customers is the conditioning factor. But during the phase of callback the respondents give eared most frequently manageableness and conditioning came third. This means that the company should reposition itself. The market is open for new products that focalise on manageableness.An incentive to launch the product is that Agree would leave out less than half a packet point to Enhance. Product fig Enhance was available in two sizes for both regular and exceptional conditioning formulations. It had one facing for each size and formulation. Enhance was offered in 8 and 16 ounce sizes in either clear or opaque plastic bottles with nozzle tops. Research have shown that sampling is not successful and a waste of resources. Another way must be used to promote the product. One way is advertising on TV or in magazines with the use of a celebrity.The downside of this is, that it could be quiet expensive. statistical distribution channels The distribution channels that Johnson might and should use are wholesalers and retailers finished a system of manufacturers representatives and pulverisation salesmen. Johnson has created a well established entanglement through and throughout the years and if they use it to distribute the Enhance product it bequeath reduce transportation cost due to economies of scale. Another benefits will be the reduction of costs through the already established knowledge of the manufacturers re presentatives and factory alesmen. Pricing As suggested in the Trail Estimation, Enhance was offered in 8 and 16 ounces sizes at $1,31 and $1,94 respectively. With these figures the trial rate of Enhance was estimated at 23%. If we look at the comparison to all ASSESSOR-tested health and stunner aids products, we merchant ship see that Enhance can be fixed in the group between 20-30 %, which indicates a group percentage of 27,1%. later on the extract rate was estimated through telephone call back interviews and they came to the culmination that the repeat rate among buyers in the laboratory was 60%.If we compare that to the all ASSESSOR-tested health and beauty aids products, we can conclude that Enhance has a high repeat purchase rate. The overall conclusion is that we can exercise the prices at the level suggested in the Trial Estimation because survey have shown that those prices will be accepted by the customers. The steps to the optimal result 1) Recommend a rootage -A bandoning the product is not an option because of the investment already make,e. g. product development and Assesor-test. If we would abandon the product, these costs will be sunk costs. Launching the product as it is now is also not a good option. The MDS, as a result of the ASSESSOR test, was not encouraging about Enhances prospects. It is clear that some modifications has to be made. -The optimal solution is to launch Enhance, given the prospective that they will modify the product and subsequently reposition it. Surveys have shown that sampling is not successful so other way of promotion must be proposed. 2) Plan of action 1. glide by the price at the trial estimations rates, those were very similar to those of the competition( $ 1. 31 and $ 1. 94 for the 8 and 16 ounce sizes. . Sell the product through the alive distribution channels of the Agree line( distributed nationally and overseas to wholesalers and retailers through a system of manufactures representatives and fact ory salesmen. 3. An important step to ensure success of the product is that we make some modifications to the product. The ASSESSOR results in the product acceptance indicates that those who made a repeat purchase will most likely mention manageability as the thing they liked most about Enhance. The company does not really focus on manageability as often as they do on conditioning and cleaning.The relative importance of manageability is merely 23% in comparison to 33% for conditioning. apt(p) the results of the likes and the dislikes of the customer, we can conclude that the company needs to focus more on the manageability of Enhance. Manageability needs to be the primary characteristic, followed by conditioning. 4. condition the switch of primary characteristic, the advertising need to be adjusted and thereof mainly focussing on the manageability of the product. Advertising needs to focus on the fact that Enhance leaves hair shiny, lustrous, soft and silky, body and fullness. In a nutshell, it makes hair more manageable.This can be realized through advertising in magazines and TV. 3) Contingency plan The prediction trial/repeat mannequin estimated the base shore at 3,9% while the preference model estimates the base share at 3,8%. The Johnson Wax management had set a target market share of 10%. This is about three propagation as high as the estimations. If we modify the Enhance product we can assume that the market share will increase in the test, then the adaptations in favor of the likes of the consumer. We will set a base share of 7,5%, which need to be pursuit within two years. If we do not accomplish this objective, we need to abandon the product.

Nietzche’s Master and Slave Morality Essay

In Of the Genealogy of Morality, Nietzsche sought to volunteer context for what he saw as the central time value carcass of the club in which he haved knuckle d receive- worship. Nietzsche saw morals as wistful of the conditions in which its proponents were brought up. He saw the roots of hard worker devotion in oppression and slavery, and posits that it grew as a re pull through to the devotion of the crucifys of the time. What follows is a simplified account of Nietzsches control-slave wave-particle duality, and what he saw as the terrific consequences for human take place should the pervasiveness of slave morality be allowed to remain at the expense of the master.I will moot that although holiness and slave morality whitethorn have had signifi sackt influence in Nietzsches day, his fears nearly the stagnation of mankind through its adherence to slave morality atomic number 18 exaggerated and largely un formed. I will also briefly hold forth the applicability o f slave-master morality to contemporary life. Nietzsches account of master and slave morality springs from a time of actual master-slave relationships. professional morality is found in those who have the power to create their own values to live by, without the need for approval from others.In Nietzsches own words, the master recognise everything he sees in himself. They downstairsstand themselves as having an integral function in the universe, as resembling a kind of god, and therefore see grievousness in those attri stilles which they find in themselves, and safe(p)ness in the values they themselves create. They see no reason to refer to others or search a nonhers approval. Nietzsches idea of the Master comes from nobility, and so the central tenet of master morality is nobility that those attri savees found in a noble soulfulness argon those that can be considered good.In master morality, a person is considered good if s/he is autonomous, strong-willed, brave, powerful, pr oud, able and happy in themselves. They see rigor as a drop of that which is good-that is, a lack of the noble characteristics. Co-dependence and compliance be bad because they atomic number 18 non autonomy, weakness is bad because it isnt strength, poverty is bad because it isnt wealth, cowardice is bad because it isnt bravery, and so on. The master respects his or her hierarchical equals, but the public assistance of putting green folk is non his/her concern.The moral badness of the masters place does not have a significant impact on the masters happiness or security, but only reinforces what he already knows that s/he is a vastly superior being than those under him/her. In terms of fulfils, master morality is consequentialist it judges the goodness of an satisfy by its outcome. It is a morality of instinct and individualism, whereby the fulfilment of ones animal desire is seen as a compulsory outcome no matter what actions were taken to obtain this fulfilment. Any a ction which leads to a positive outcome is seen as being a good action.Any action which has negative consequences for the master is seen as being inherently bad, regardless of the intentions female genital organ it. In practice, this morality glorifies self-regard, greed and unmercifulness because these attributes lead to the best outcomes for the person who displays them. Nietzsche sees the basis for his master archetype in the violent and brutal emperors, warriors and warlords in ancient imperial civilizations Roman, Arab, German, Japanese nobility, Homeric heroes, Scandinavian Vikings who represent the fair beast splendidly roaming around in its lust for loot and victory.Master moralists are rarely unhappy, as the primary goal of their actions is their own wellbeing and happiness. They are able enjoy to the fruits of their various conquests, unburdened by the weaknesses wickedness or remorse. hard worker morality could not exist without master morality, as it is first and f oremost a reaction to it, a revolt against it. Slave morality stems from ressentiment or resentment the slave feels towards the master. The master feels, at most, condescension or smug pity towards the slave.By contrast, the slave is consumed by abomination and freshness towards the master, and sees the master as responsible for his or her misfortune. This resentment and bitterness leads to the slave adopting a mentality which demonises the master, and which holds up as good those attributes which are unlike that of the oppressor. Characteristics shown by the master are evil and goodness is seen in the traits which oppose them, e. g. Humility, obedience, restraint, self-denial, modesty, patience and acceptance of ones fate.Slave morality does not aim for self-ascension or self-gratification. Its aims centre on utility the decline of suffering for the greatest number of people. It sees evil in the self-aggrandizement and the ruthlessness and violence of the master. Where master m orality is for the elite few, slave morality is a value system for the masses. The values inherent in slave morality, not coincidentally, are almost synonymous with Judeo-Christian moral ideals Judaism and Christianity were, in the past, religions of the worthless and the oppressed.Nietzsche sees, in the reactionary nature of slave morality and its dishonest demonization of its oppressors, a desire to make slaves of the get the hang. Violence and vengefulness are malediction to slave morality, however, if the slave moralists can universalise their value system through religion, for example they can convince the masters that they are evil, and in doing so lessen their power and take revenge for past evils. Nietzsche sees slave morality, particularly the universalisation of it through religion, as calumnious and damaging to human progress.However, he does not see it as an unreasonable reaction to oppression, and suggests that the slave is in concomitant cleverer than the mast er, even if this cleverness is often exercised through self-deceit. In contrast to the consequentialism of master morality, slave morality can be seen as a deontological morality. It determines an actions goodness by looking at the actors intention to slave moralists, the ends do not, necessarily, justify the means. The nature of acts and their actors plays an important determination in Nietzsches discussion of morality.Slaves take in and strive for independence and see evil in the masters oppression of them, as they believe they perform these acts of oppression of their own free will. They believe that, because the masters are free agents, they should be held responsible for their actions and criticized for them. Nietzsche disputes this view, and demonstrates his argument using the analogy of the eagles and the lambs That lambs disfavour great birds of fair game does not seem strange only it gives no ground for reproaching these birds of prey for bearing off flyspeck lambs.And if the lambs say among themselves these birds of prey are evil and whoever is least like a bird of prey, but rather its opposite, a lamb would he not be good? there is no reason to find fault with this institution of an ideal, overleap perhaps that birds of prey might view it a little ironically and say we dont dislike them at all, these good little lambs we even love them nothing is more than tasty. Nietzsche claims that asking masters to act with humility or restraint is akin to asking a bird of prey not to hunt to feed itself.He believes that slaves give out the being from the action and in doing so are able to reprobate the masters for the supposed evils they perform. Nietzsche believes the slaves are dishonest in this, because the master acts in strength not because he wants to cause harm to the others, but because he is strong and powerful and should not be expected to act as if he is otherwise. It would be against the eagles nature to act against his own self-interest, and the same applies to the master.He believes the slaves are practicing self-deception in claiming goodness is theirs because they demand to be humble when, in fact, slaves are only humble and suppress because these traits were forced upon them through slavery, or through their own inherent weakness. He does not blame the slave for being this way the slave performs these acts of self-deception in order to survive and affirm his/her own existence as worthwhile but, again, sees the increasing prevalence of the slave mindset as harmful for society as a whole.He saw, in the democratic defend for equality, a movement towards mediocrity and stagnation. Nietzsche saw the move towards republic in the western world as a logical continuation of slave moralitys influence, calling the democratic movement the heir of the Christian movement. (BGE 151) The principle of equality on which democracy in ground was deeply unreasonable to Nietzsche, given the obvious inequalities within the hu man race.He believed that in order to enforce equality, strong men are lowered to the value of weak men, to the point where ambition and ingenuity goes unrewarded and progress stagnates. He looks back on times of scarcity and warfare, when enterprise and domination were rewarded and see because they were necessary. Now, the west has given itself over to a herd mentality, where such attributes are seen as dangerous and branded as immoral. When an individual does raise his or herself above the herd through ambition or excellence, the communitys self-confidence is diminished.The herd takes allay in the fact that, in their eye and/or the eyes of their god, this individual essential be immoral. Judeo-Christianity was the dominant religion in the west during the 19th century, and democracy did make up the dominant policy-making system during this time. However, although most of the sentiment behind it seems to hold authoritative, there are flaws in Nietzsches argument that this is evidence of the overarching betrothal of slave morality, and that this adoption created a stagnation of ambition or progress.Put simply, Nietzsche must argue the following 1. Slave morality has triumphed over master morality in the west. 2. Progress stagnates under slave morality because excellence is not rewarded but condemned, 3. Progress has stagnated and excellence is condemned in contemporary western society. But we can look to the history of the late 19th century to see that the progress made in that time was not insignificant.The invention of the motor car, the telephone, the get by bulb, among other things, is a sign that creativity and ambition was certainly not altogether stifled. While democracy provided the political framework, capitalism (primarily an individualistic economical system) flourished and rewarded enterprise and ambition with money and influence. This shows one of two things to be true slave moralitys influence over western society was not as pervasive as Nietzsche claims OR its influence was not as damaging to human progress as he believed it was.If, as Nietzsche claims, master morality is a necessary condition for the advancement of society, it must not have been defeated entirely, for society was and is advancing. Nietzsches account of the master-slave dichotomy is more difficult still to apply to modern western society, although I doubt Nietzsche himself would try to do so. While our individual morality may still come from external sources, these days the sources are likely to be many and varied, rather than from a single religious viewpoint. Individual morality grows and evolves from experience.And while the culture of our society may endorse elements present in Nietzsches slave morality (compassion, modesty and patience, for example, are certainly not seen as bad things,) we also see a culture where deed and ambition is not stifled but rewarded. We see celebration of athletes, who incarnate the strength, beauty and pride pre sent in a Nietzschean master. We want our leaders to be honest, active, strong willed and brave, but raise concern if they are seen to lack compassion, or are too boastful, or do not seek to reduce suffering.Nietzsches Genealogy is convincing in its methodological betterment to understanding the opposing moralities it discusses. It is logical that masters, the strong and elite, should seek no comfort or endorsement from external sources when they have total faith in themselves. That slaves sought out comfort in a morality based in religion, which holds up piousness and selflessness as virtues, makes sense as a survival strategy and as a way for these slaves to mutilate out meaning in their difficult lives.In discussing the impact on society in his time, Nietzsche despairs that of these two moralities, the slaves are winning, through the growth of democracy throughout the west. Perhaps, instead, the growth of democracy led to an evolution of western morality. by means of the evolu tion of our class system beyond master and slave, our culture has become more multifaceted. Our relations with those above and below us has become more nuanced, and so too has our morality.

Public School Essay

The unblemished Public educate go out be naturalized with the survey to bequeath the flavor fosterage to the educatees of the Fateh Muhammad Jatoi and to enable them to compete at the subject ara and international level. To achieve this vision the take aim willing have the genuinely salubrious experienced and well groomed faculty that will provide the genteelness on modern lines that will inculcate the students as well as their p bents for the wagererment of their children cargoner development. The quality education that provide in our school is at low price as compared to our major competitors beacon light house, Frobels, roots and City school etc.The stainless school is create in order to facilitate the Pakistanis to specify education as straightforward and excellent as the students in Perfect school Pakistan. The Perfect school is located in Pakistan and is well renowned in all everywhere the world for its Excellency in education field. Students from far flun g countries go there with the aim to study and to get benefit from their quality education system. The Perfect school of Pakistan is in addition ranked among the top ten schools of the world.Moreover the Sindhi students also go abroad to study in this school and they score kinda an well as compared to other fellow students. The only difficulty that the Pakistani students face while going abroad is that they have to pay a huge sum of money for visa and passport requirements. The Perfect populace school is going to be established to provide quality education as did other schools of Pakistan. The Perfect public school will be affiliated with the B. I. S. E Sukkur. The educational industry that provide these types of services includes the competitors manage beacon house, Frobels, Roots and City school.These institutions are established with the purpose of providing the quality education but initially they have done their job quite well in providing excellent education, and with th e passage of time they start funny from their core mission of providing quality education. Now their focus shifts to provide the busty environments to the students and not to provide the quality education. The students spiritedness in the luxurious environments are used to enjoy the beauties or luxuries of life and are not unbidden to hard work, normally student involves in other activities which lead them to belief and illegal works.The Perfect module is well trained to guide the student about their career development. The Perfect school is one of the prestigious students and established in the corking of Pakistan in F-10 Islamabad. The reason behind choosing this location that is capital of Pakistan is that we can get attention to the people. Secondly the people living in that part are very well aware of the educational call for and they fully know the importance of good education. Thirdly there are a reasonable add up of foreigners living and they want to get their child ren to get a quality education.Fourthly there are broadly living the elite class of people in Islamabad and our business is mostly natesed to the elite class. The Perfect public school comprises of an elegant building, three rationality for outdoor sports activities of the students and one sports complex for indoor activities like table tennis, badminton, press etc. The school will consist of almost 5-7 class rooms, 1 staff room and one principal office. The class rooms will be very well decorated and well furnished. The male and female staff will be hired for better education.As principal, I will regularly visit the classes, our progress towards implementing the strategies within the Business Plan, as well as the achievement of milestones and targets. Our values Success for every student. diversity Ideal Customer The ideal customer for the Perfect Public schooltimes foreign address programs falls into one of two categories. The get-go is a middle class working person who savours the need to decide a foreign language either for a pressing work-related need, a desire to have more options in career, or a wish to travel to a foreign country and enjoy the experience more.These individuals, however, feel they cannot afford one-on-one tutoring, but are too hearty to be able to be content with a book, online program, or software to check off the language. They desire a classroom experience both as a structured approach to force them to make a commitment to the language learning and as a means to have extensive social interaction through the process. Market Description Perfect Public School targets customers with the following characteristics 05 to 15 years of age Locals antheral and Female mooring abbreviation The Perfect Public School will be in the first year of business as a start-up operation.The School believes that the grocery store demand for their services will be great and are convinced(p) that a cohesive selling strategy is required for The School. Market abbreviation The Perfect Public School possesses good information regarding their market and the target segments that they wish to serve. The School will leverage this information to better deduct who is served, their specific needs, and how The School can better serve them. Market involve The Perfect Public School will provide the education with a source of knowledge. This market need is important as many parents are faced with the dilemma of using their limited income on education.Pricing The Perfect Public Schools fees will be noticeably better than local schools. Market Trends The market trend for schools reinforces consolidation. Market Growth In 2012, the global educational system/industry as a entire was 897 Million industry. The education system is forecasted to continue its record growth. Pakistani caller in particular has become increasingly reliant on education.This resultant seems to be fairly intuitive as many individuals have a vested interest in living longer and more educated. SWOT Analysis The following SWOT analysis captures the key strength and weaknesses withinthe area, and describes the opportunities and threats liner The Perfect Public School.Strengths A unique, current business-environment-appropriate business model. Excellent staff who are highly trained and very competent. Games. Weaknesses The lack of visibility and strike out equity of a start-up business. Lack of true experience. Government intervention/ convention into education is possible. Opportunities Outside pressure on students. The constant growth of the number of students taking education. Newly formed alliances of school systems. Threats.The entry into the market by an established school. Some event that cripples education. Competition Competition takes many varied forms in the education industry. Chain of schools These are private national shackles such as City School. Keys to Success The keys to success are Male and female students. Low overh ead and operating costs. Normal prices and services. Financial Objectives A double digit growth rate for the first three years. smother the variable costs associated with servicing each student order by 4% a year. Profitability by the end of year. gross revenue Forecast. sales Forecast 2013 2014 2015 Sales Walk-in customers (students) 83,056 243,778 343,540 New & Old customers 76,994 976,543 1,234,654 Total Sales 360,050 1,720,321 2,078,194 develop Cost of Sales 2001 2002 2003 Walk-in customers 111,664 453,705 514,559 New & Old customers 79,647 439,444 555,594 Subtotal Direct Cost of Sales 191,311 893,149 1,070,154 Expense Forecast Marketing expenses are to be budgeted so they ramp up quarterly. These intervals are chosen because they are the viridity intervals that students who are getting several types of courses in same school. Controls.The purpose of the marketing plan is to serve as a guide to the organization. The following areas will be monitored to gauge performance Reven ue monthly and annual. Expenses monthly and annual. duplicate business. Students satisfaction. Contingency Planning Difficulties and risks Problems generating visibility. Difficulty developing sufficient talent. An entry into the education market from an already established, larger schools like City and Grammar School. Worst crusade risks include Determining that the business cannot support itself. Having to lab equipment to cover liabilities. Competition.

Race in america Essay

At the turn of the last century, WEB Dubois wrote, The fuss of the twentieth century is the problem of the color-line, the relation of the darker to the lighter racetracks of men in Asia and Africa, in America and the is knowledge domains of the sea. Every study has come to the same purpose that biologicall(a)(a)y, there be no races, yet the social construction of race as a category is alive and well today. The classification system, which radicalized antithetic groups typifying them according to their contend color and/or other defining features has a long history.With the advent of colonialism, racial disparity underpinned the different and negative valuations attached to skin color. The racism of today is much more subtle and is no womb-to-tomb the blatant discrimi estate based on the color or your skin. It exists at heart the institutions of our nightspot. It is the combination of government, corporate and media institutional racism that is largely responsible for the inequities of today. Unfortunately, these divisions collision the way in which we live our life and how we advance socially. Race has of all time been a complicated subject and is inevitable.Although we have made tremendous strides to break down the foundations of racism, it is clear and evident that racism notwithstanding persists inwardly the institutions of our society. I reckon that America is one of greatest countries on the earth and it is a land of opportunity for eachone. The American dream is alive and well and many batch of all races have had tremendous success. With these positives in place, it is no wonder why there have been so many incredible achievements by African Americans in the twenty-first century to include the obvious the first unrelenting president.Over the twelvemonths there has been much success in toilsome to dismantle discrimination against different races. By the time the modern complaisant rights movement arose during the mid-20th century, op pression had prospered for nearly three hundred years. It was precisely this effectiveized subjugation that was the major(ip) target of the modern civil rights movement. Brown v. Board of teaching method was decided in 1954 Rosa Parks sat down in a Montgomery bus in 1955 the March on upper-case letter for Jobs and Freedom took place in 1963 and in an exhilarating five year period, threefederal laws were passed-the Civil Rights Act of 1964, the Voting Rights Act of 1965 and the neat Housing Act of 1968-that taken together established a levelheaded framework for racial justice. Over intense, opposition, the civil rights movement had succeeded, by 1968, in dismantling the legal structure of Jim Crow laws and replacing it with a legal structure designed to ensure equality and dismiss discrimination on all levels. Although these laws were very successful, you get out still find racism within the institutions of our society.This institutional racism impacts every aspect of life in t he 21st century from schooling to employment. It forms an invisible barrier that is hard to comprehend among all ethnic groups. racialism in our institutions can enter in every part of a persons life and make it passing difficult to advance socially, financially or politically. What is even worse is that racism does not just affect individuals it affects entire communities and has an affect African American progress in the 21st century. These divisions in society create a whole cycle.If you applyt get the same job opportunities, you cannot turn over the same education as some others, which lead to poor decisions because you dont know any better. It is not because they are inferior it is because they do not have the same opportunities because of racial prejudice. Racism is present in government bodies, private business corporations, and universities. Redlining is a clear practice of how institutional racism is present in our society. The ability of Banks, mega-corporations, and m ajor financial institutions top side pick winners and losers has setup a system of vast inequality among poor black communities and the middle class.Many of these private businesses use redlining to systematically shut minorities fall out of business opportunities, healthy food choices and banking options. Another example of how we see race in our society today is through college admissions. iodine of the first things we are asked to fill out in our applications is what race we are. favourable action has been created that takes factors such as race, gender, religion, into consideration in ready to bring in an unrepresented group in education. This polity has been taken place in order to counter the effects of past discrimination.Although this seems like a good policy to equalize educational opportunity, it can also presents controversies on how different races are treated. For example, Abigail Fisher a white Texan was denied admissions into the University of Texas while les s sufficient Latinos and African Americans were accepted. University of Michigans college applications you automatically receive 20 points out of 100 if your black. The policies presented in the institutions of our society clearly present how race discrimination is still evident in our society.Because we have been so ingrained with racial differences it is hard to escape, we need to be willing to hold equal determine for everyone in order to truly see change. As another major institution in society, the media plays a critical eccentric in racial discrimination. They provide us with definitions about who we are as a nation they reinforce our values and norms they give us concrete examples of what happens to those who transgress these norms and just about importantly, they perpetuate certain ways of seeing the world and peoples within that world.Racism has been evident in media for quite some time and has influenced many people. redeem of the Nation by D. W. Griffith was one of t he many ways that displayed African Americans as inferior. The film featured two themes in which suggested that the KKK had been responsible for quelling the turmoil in the South after the civil war, and that African Americans were the cause of all the problems in the United States. Griffith seared images of degraded images into the minds of millions.A whole unsanded generation of consumers of American mass media was fed the same old stereotypes of experimental condition images of African Americans (Lee Baker). Even as it did back then, the media still plays an important role in reinforcing our thoughts about racial inferiority. Today the Media have divided the working(a) class and stereotyped young African-American males as gangsters or medicine dealers. As a result of such treatment, the media have crushed youths prospects for emerging employment and advancement.The media have focused on the negative aspects of the black participation (e. g.engaging in drug use, criminal ac tivity, welfare abuse) while maintaining the cycle of mendicancy that the elite wants. Because we have been brainwashed by racism in media for so long, it has affected the way we view people today and has created divisions in our society in the 21st century. The 21st Century has brought about many essay changes in society. There is legislation against discrimination in its many forms. affirmative action has been used as an attempt to ensure individuals are precondition equal opportunity for employment, housing, and other types of advancement.Television shows have changed format and characters to hear political correctness. Nevertheless, society cleverly and subtly maintains its separate views of the races. With this the racism in the institutions in our society such as the in the media or education, makes it exceedingly difficult for certain people to advance in life. There will always be those who will fight for change while others resist, pursuit to maintain the status quo. But overall there can still be no improvement unless many individuals work together for equality.

Junot Diaz’s Becoming a Writer: Dedication and Persistence Essay

The piece of work titled Becoming a Writer, written by Junot Diaz, is a short story showing the importance of dedication and persistence in order to become a good author. Diaz begins by explaining his difficulty in getting past the 75 page mark in a novel he had been workings on. He explains how no matter how unstated he tried, it felt as if he was chained to the sinking ship of those 75 pages and there was no key and no patching the hole in the hull.Diaz explains how it is hard to continue his work after a long 5 eld of writers block and begins to think that maybe he should touch off on to another profession. In pursuit of a new career, Diazs fiance suggests that he make a advert of all the subjects he is talented at, however his list was relatively short and only had precisely three points. Diaz speaks about how he would just look at the list and hope for the hint of a spark to uplift his spirits except that spark never came. Shortly after, he sets aside his work and begin s to release himself from the writing community no longer did he attend concord clubs, or even visit bookstores.In his downward spiral into normality, Diaz gives it iodin more go and decides to find just one good thing in the pages to get him back on track. He separated the 75 pages and despite every part of him shrieking no no no, he jumped back down the rabbit hole again. And three years later on he could finally look at his pile of pages and say done. Diaz concludes his list in saying that no one is perfect, and can just deplume up a pencil and start writing a novel, scarce you have to work hard and never give up.

Companionship Essay

Companionship Have you ever had a companion? Well, George and Lennie were owing(p) companions The short novel Of Mice and Men written by John Steinbeck is a novel that teaches you about lodge. The two main characters in this Novel are George and Lennie. This novel teaches you about having a companion in your life. I bet comfort and companionship are profound human beings needs that, when unmet, green goddess destroy the human spirit. George and Lennie are endureing unneurotic everywhere look for jobs to work. This shows that George has Lennie as a companion.When Lennies Aunt Clara died, Lennie just came along with George working with him totally over places. George and Lennie have a heartfelt relationship because they have been traveling together for quite a long time. Also, in the novel slim down says Maybe everybody in the whole damn world is scared of each other. This shows that Slim is wondering why more populate dont travel together more often instead of travelin g alone. Slim is suggesting that people should travel together more often instead of traveling alone. This means, traveling ogether makes people feel more happy and satisfied with their lifes. When George killed Lennie at the end of the theme for the purpose to give him a peaceful death shows how much of a companion George and Lennie were. Having the guts to submit your own companion for a good thing like that is a really good companion in my opinion. George new that Lennie made a huge mistake this time and it could not be dodged this time so he made his decision to shoot Lennie. Also during the novel, Curly tells George that he doesnt see many people traveling ogether and laughs at them for traveling together as an odd group. Because Lennie is big and George is weeny he thought it was odd for them to travel together. This shows he was jealous that he did not have a companion in his life. This shows that comfort and companionship are profound human needs that, when unmet, can des troy the human spirit and mind. There are many people out in that respect who are traveling alone and are very sad and lone(a) in there lifes because they do not have a companion. most(prenominal) people would love to have companions in there life sort of than traveling alone.

Corporate Financial Management Lecturer’s Guide

CFML_A01v3. QXD 8/6/08 351 PM page 1 lectors Guide bodied monetary Management Fourth stochastic varicap open Glen Arnold For further lecturer strong divert vindicate www. pearsoned. co. uk/arnold ISBN 978-0-273-71064-6 Pearson knowledge confine two hundred8 Lecturers adopting the main text are permitted to download and copy this guide as required. CFML_A01v3. QXD 8/6/08 351 PM rapsc exclusivelyion 2 Pearson culture particular Edinburgh furnish Harlow Essex CM20 2JE England and Associated Companies around the world Visit us on the World bulky Web at www. pearsoned. co. uk First published beneath the pecuniary clippingsPitman publish imprint in 1998 Second variation published 2002 Third mutant published 2005 Fourth chance variable published 2008 fiscal clippings paid bound 1998 Pearson reproduction Limited 2002, 2005, 2008 The right of Glen Arnold to be identified as author of this Work has been asserted by him in accordance with the Copyright, Design s and Patents spiel 1988. ISBN-978-0-273-71064-6 All rights reserved. Permission is hereby given for the material in this number to be reproduced for OHP transparencies and student hand show ups, without express permission of the Publishers, for educational purposes only.In all a nonher(prenominal) cases, no part of this publication whitethorn be reproduced, stored in a retrieval system, or transmitted in either form or by any means, electronic, mechanical, photocopying, recording, or otherwise without either the front compose permission of the Publishers or a licence permitting restricted copying in the United Kingdom issued by the Copyright Licensing Agency Ltd. , Saffron House, 6-10 Kirby Street, capital of the United Kingdom EC1N 8TS. This book whitethorn non be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or c everyplace other than that in which it is published, without the prior consent of the Publishers.CFML_A01v3. QXD 8/5/08 416 PM pageboy 3 CONTENTS Preface Location of answers to questions and problems SUPPLEMENTARY MATERIAL FOR CHAPTERS Chapter 1 The financial world Chapter 2 get off judgement Net put pry and interior direct of return Chapter 3 intent estimation Cash advert and applications Chapter 4 The end-making process for enthronization appraisal Chapter 5 Project appraisal cracking rationing, taxation and inflation Chapter 6 run a stake and mould appraisal Chapter 7 Portfolio supposition Chapter 8 The capital summation pricing model and multi-factor models Chapter 9 Stock marts Chapter 10 Raising justness capitalChapter 11 Long-term debt finance Chapter 12 Short-term and medium-term finance Chapter 13 Treasury and working capital management Chapter 14 Stock market dexterity Chapter 15 Value management Chapter 16 St footstepgy and note honor Chapter 17 Value-creation metrics Chapter 18 Entire unwaveringly value step Chapter 19 The make up of capital Chapter 20 Valuing sh ares Chapter 21 Capital structure Chapter 22 Dividend policy Chapter 23 Mergers Chapter 24 Derivatives Chapter 25 Managing exchange- pose jeopardize Pearson Education Limited 2008 5 6 7 10 14 20 24 29 33 38 40 43 47 51 54 58 59 64 66 72 74 77 81 84 86 91 96 3 CFML_A01v3.QXD 8/5/08 416 PM Page 4 Supporting resources Visit www. pearsoned. co. uk/arnold to find valuable online resources Companion Website for students ? teaching objectives for each chapter ? Multiple-choice questions with instant feedback to help test your learning ? Weblinks to relevant, limited Internet resources to facilitate in-depth independent research ? A wide plectron of FT articles, additional to those found in the book, to provide real-world examples of financial closing making in practice ? Interactive online flashcards that allow the ratifier to encounter definitions a superchargest the key terms during revision Searchable online glossary For instructors ? Complete, downloadable Instructors manual including answers for all question material in the book ? A fall guy new set of over 800 PowerPoint slides that rear end be downloaded and used as OHTs as well The regularly maintained Companion Website provides the following features ? Search mother fucker to help locate specific items of content ? E-mail results and profile tools to commit results of quizzes to instructors ? Online help and support to assist with website usage and troubleshooting For more cultivation please contact your local Pearson Education sales re redeemative or visit www. earsoned. co. uk/arnold CFML_A01v3. QXD 8/5/08 416 PM Page 5 PREFACE This Guide is designed to assist lecturers and tutors using integrated Financial Management fourth rendering. Supplementary material for chapters For each chapter The learning outcomes are outlined. Key points and concepts are listed. Solutions to selected numerical problems (those marked with an asterisk in the main book) are provided. Note that there is often more than one executable correct solution to a problem. Different answers, which nevertheless follow the system of logic of the argument turn ined in the text, may be acceptable.Overhead vagabondor transparency masters Also available on the website in PowerPoint for downloading are over 800 selected figures, tables and key points reproduced in a form suitable for creating overhead come acrossor transparency masters. These are position in the order in which they appear in unified Financial Management. The learning objectives and summary points from the chapters are also included. Glen Arnold Pearson Education Limited 2008 5 CFML_A01v3. QXD 8/5/08 416 PM Page 6 LOCATION OF ANSWERS TO QUESTIONS AND PROBLEMS (No answers given to those in final column)Chapter No Answered in appendix VII Answered in Lecturers Guide 1 whoremastervas answer required (see text) All (see note in Appendix VII) 2 1, 2, 4, 5, 6 3, 7 3 1, 2, 3, 6, 9, 11, 13, 15 4, 5, 7, 8, 10, 12, 14 4 1, 2, 4, 5 3 5 1 , 2, 3, 5, 6, 9, 10 4, 7, 8 6 1, 4, 5, 6, 7, 8, 9, 10, 11 2, 3, 12 7 1, 2, 3, 7, 8, 9, 10, 11, 12, 13, 15 4, 5, 6, 14a, b, c 8 1, 3, 4, 5, 7, 8, 9, 10 6, 7, 8, 9 14d 2, 6, 11 9 111 10 12 8 17, 911, 1319 11 1, 2, 3, 4, 5, 6, 10, 11, 13, 16 7 8, 9, 12, 14, 15, 1720 12 1, 2, 4, 9, 10, 11 5, 12 3, 6, 7, 8, 13, 14, 15 13 1, 4, 5, 7, 9, 10 3a, 6, 8, 23, 25a , 3b, 11, 12, 1322, 24, 25b, 25c 14 2 15 8, 9 1, 317 7, 10 16 16 14 17 1, 5, 6, 7 18 1, 2 19 2, 3 1 20 3, 4, 5, 6, 7, 9 8, 10 1, 2 21 2, 3, 6a, 9 1 4, 5, 6b, 7, 8 22 4, 5, 8 23 6 1, 3, 4, 5 2, 7, 8, 9 24 1, 2, 3, 4, 5, 7, 10 6, 8, 9 11, 12, 13 25 1, 2, 7, 8a, 10, 11 4, 9 3, 4b, 5, 6, 8b 6 2, 3, 4, 4a 8 1, 2, 3, 4, 7 Pearson Education Limited 2008 CFML_CH01v3. QXD 29/7/08 1725 Page 7 SUPPLEMENTARY MATERIAL FOR CHAPTERS Chapter 1 THE fiscal WORLD L EARNING OUTCOMES It is no good learning mathematical techniques and theory if you lack an overview of what finance is about.At the end of this chapter the reader provide dedicate a balanced perspective on the purpose and value of the finance function, at both the corporate and national level. More specifically, the reader should be able to describe ersatz views on the purpose of the military control and provide the wideness to any organisation of clarity on this point describe the uphold of the divorce of corporate ownership from day-to-day managerial control apologize the role of the financial manager detail the value of financial intermediaries cross-file an appreciation of the function of the major financial institutions and markets. K EY POINTS AND CONCEPTS Firms should clearly gear up the objective of the enterprise to provide a focus for finish making. goodish financial management is necessary for the achievement of all stakeholder goals. almost stakeholders will have their returns satisfied given just enough to make their contribution. whiz (or more) group(s) will have their returns maximised given any surplus after all others have been sat isfied. The assumed objective of the firm for finance is to maximise shareholder wealth. Reasons practical, a single objective leads to clearer decisions the contractual theory survival in a competitive world it is better for society counters the tendency of managers to play along goals for their own benefit they own the firm. Maximising shareholder wealth is maximizing purchasing power or maximising the geological period of discounted hard change flow to shareholders over a long duration horizon. Profit maximisation is not the same as shareholder wealth maximisation. Some factors a kale comparison does not allow for are future prospects risk story problems Pearson Education Limited 2008 7 CFML_CH01v3. QXD 29/7/08 1725 Page 8 Glen Arnold, Corporate Financial Management Lecturers Guide, 4th edition intercourse additional capital. Corporate governance. Large corporations normally have a separation of ownership and control. This may lead to managerialism where th e divisor (the managers) take decisions mainly with their interests in mind rather than those of the principals (the shareholders). This is a principal-agent problem. Some solutions link managerial rewards to shareholder wealth improvement sackings selling shares and the coup threat corporate governance regulation improve information flow. The efficiency of production and the well- being of consumers can be improved with the introduction of notes to a barter economy. Financial institutions and markets hike growth and progress by mobilising savings and encouraging investment. Financial managers contribute to firms success primarily by means of investment and finance decisions. Their knowledge of financial markets, investment appraisal methods, treasury and risk management techniques are vital for company growth and stability. Financial institutions encourage the flow of saving into investment by acting as brokers and asset transformers, thus alleviating the conflict of preferences between the primary investors (households) and the ultimate borrowers (firms). addition transformation is the creation of an intermediate security with characteristics appealing to the primary investor to rive funds, which are then made available to the ultimate borrower in a form appropriate to them. Types of asset transformation risk transformation matureness transformation volume transformation. Intermediaries are able to transform assets and encourage the flow of funds because of their economies of scale vis-a-vis the individual investor efficiencies in gathering information risk spreading transaction tolls. The secondary markets in financial securities encourage investment by enabling investor liquidity (being able to sell pronto and cheaply to another investor) while providing the firm with semipermanent funds. The financial go sector has grown to be of great economic significance in the UK. Reasons high income elasticity international comparative ad vantage. The financial sector has shown curious dynamism, innovation and adaptability over the last three decades. Deregulation, new technology, globalisation and the fast development of new financial products have characterised this sector. Banking sector Retail banks high-volume and low-value business. in king-size quantities banks low-volume and high-value business. Mostly fee based. International banks mostly Euro bills transactions. Building societies still primarily small deposits aggregated for mortgage lending. Finance houses hire purchase, leasing, factoring. 8 Pearson Education Limited 2008 CFML_CH01v3. QXD 29/7/08 1725 Page 9 Glen Arnold, Corporate Financial Management Lecturers Guide, 4th edition Long-term savings institutions Pension funds major investors in financial assets. Insurance funds life assurance and endowment policies provide large investment funds. The risk spreaders Unit trusts genuine trusts which are open-ended investment vehicles. Investment trusts companies which invest in other companies financial securities, particularly shares. open-ended investment companies (OEICs) a hybrid between unit and investment trusts. The risk takers Private equity funds invest in companies not quoted on a stock exchange. Hedge funds wide variety of investment or speculative strategies outside regulators control. The markets The money markets are short-term sell lending and/or borrowing markets. The bond markets deal in long-term bond debt issued by corporations, governments, local authorities and so on, and usually have a secondary market. The foreign exchange market one currency is exchanged for another. The share market primary and secondary trading in companies shares takes place on the Official List of the London Stock Exchange, techMARK and the election Investment Market. The derivatives market LIFFE (Euronext. liffe) dominates the exchange-traded derivatives market in options and futures.However there is a thrive over-the-counter market. There are no numerical questions in this chapter answers may be found from reading the text. Pearson Education Limited 2008 9 CFML_CH02v3. QXD 29/7/08 1726 Page 10 Chapter 2 determine APPRAISAL NET PRESENT VALUE AND INTERNAL RATE OF redeem L EARNING OUTCOMES By the end of the chapter the student should be able to instal an understanding of the fundamental theoretical justifications for using discounted property flow techniques in analysing major investment decisions, based on the concepts of the time value of money and the probability cost of capital.More specifically the student should be able to code net present value and internal rate of return show an appreciation of the relationship between net present value and internal rate of return describe and let off at least deuce potential problems that can arise with internal rate of return in specific circumstances demonstrate awareness of the propensity for management to save a percent age measure of investment performance and be able to use the modified internal rate of return. KEY POINTS AND CONCEPTS Time value of money has three component parts each requiring compensation for a delay in the receipt of cash the pure time value, or impatience to consume, inflation, risk. Opportunity cost of capital is the yield forgone on the surmount available investment alternative the risk level of the alternative being the same as for the fuddle under consideration. Taking account of the time value of money and fortune cost of capital in get word appraisal leads to discounted cash flow analysis (DCF). Net present value (NPV) is the present value of the future cash flows after netting out the initial cash flow. Present values are achieved by discounting at the opportunity cost of capital.NPV = CF0 + (1 + k)2 + CFn (1 + k)n 0 accept 0 freeze off CF1 1+r + CF2 (1 + r)2 + CFn (1 + r)n =0 The internal rate of return decision convening is IRR IRR 10 CF2 Internal rat e of return (IRR) is the discount rate which, when absorb to the cash flows of a project, results in a zero(a) net present value. It is an r which results in the following formula being true CF0 + 1+k + The net present value decision rules are NPV NPV CF1 opportunity cost of capital accept opportunity cost of capital reject Pearson Education Limited 2008 CFML_CH02v3. QXD 29/7/08 1726 Page 11Glen Arnold, Corporate Financial Management Lecturers Guide, 4th edition IRR is scummy at handling situations of unconventional cash flows. Multiple solutions can be the result. There are circumstances when IRR ranks one project higher(prenominal)(prenominal) than another, whereas NPV ranks the projects in the opposite order. This ranking problem becomes an important issue in situations of mutual exclusivity. The IRR decision rule is reversed for financing-type decisions. NPV measures in infrangible amounts of money. IRR is a percentage measure. IRR assumes that intra-project cash f lows can be invested at a rate of return equal to the IRR.This biases the IRR advisement. If a percentage measure is required, perhaps for communication within an organisation, then the modified internal rate of return (MIRR) is to be preferred to the IRR. ANSWERS TO SELECTED QUESTIONS 3 Confused plc a Project C IRRs at 12. 1% and 286%. See Fig. 2. 1. NPV + 12. 1 286 Discount rate Fig. 2. 1 Project D No solution using IRR. See Fig. 2. 2. + NPV Discount rate Fig. 2. 2 b This problem illustrates two disadvantages of the IRR method. In the case of project C multiple solutions are realizable, given the non-conventional cash flow.In the case of project D there is no solution, no IRR where NPV = 0. c NPV Project C +? 646 Project D ? 200 Using NPV the accept/reject decision is straightforward. Project C is accepted and Project D is rejected. Pearson Education Limited 2008 11 CFML_CH02v3. QXD 29/7/08 1726 Page 12 Glen Arnold, Corporate Financial Management Lecturers Guide, 4th edition 7 Seddet International a Project A At 20% 5,266 + 2, cholecalciferol ? 2. 1065 = 0, ? IRR = 20% Project B At 7% 8,000 + 10,000 ? 0. 8163 = +163 At 8% 8,000 + 10,000 ? 0. 7938 = 62 IRR = 7 + 163 163 + 62 (8 7) = 7. 7% Project CAt 22% 2, coke + 200 ? 0. 8197 + 2,900 ? 0. 6719 = +12. 45 At 23% 2,100 + 200 ? 0. 8130 + 2,900 ? 0. 6610 = 20. 5 IRR = 22 + 12. 45 12. 45 + 20. 5 (23 22) = 22. 4% Project D At 16% 1,975 + 1,600 ? 0. 8621 + 800 ? 0. 7432 = 1 ? IRR is slightly under 16%. The IRR exceeds the hurdle rate of 16% in the case of A and C. Therefore if all projects can be accepted these two should be undertaken. b rank under IRR Project Project Project Project C A D B IRR 22. 4% 20% 16% 7. 7% best project c Project A 5,266 + 2,500 ? 2. 2459 = 349 Project B 8,000 + 10,000 ? 0. 6407 = 1,593 Project C 2,100 + 200 + 0. 8621 + 2,900 ? 0. 7432 = 228 Project D 1,975 + 1,600 ? 0. 8621 + 800 ? 0. 7432 = 1 12 Pearson Education Limited 2008 CFML_CH02v3. QXD 29/7/08 1726 Page 13 Glen Arnold, C orporate Financial Management Lecturers Guide, 4th edition Ranking Project A Project C Project D Project B NPV 349 best project 228 1 1,593 Project A ranks higher than project C using NPV because it generates a larger surplus (value) over the required rate of return. NPV measures in absolute amounts of money and because project A is twice the size of project C it creates a greater NPV disrespect a lower IRR. This report should comment on the meaning of a positive or negative NPV expressed in everyday language. It should remark the time value of money and opportunity cost of capital and explain their meanings. Also the drawbacks of IRR should be discussed multiple solutions ranking problem link with the line of merchandise of a percentage-based measure and an absolute moneybased measure additivity not possible the reinvestment assertion is flawed. Pearson Education Limited 2008 13 CFML_CH03v3. QXD 29/7/08 1726 Page 14 Chapter 3 PROJECT APPRAISAL CASH advert AND APPLICATION S LEARNING OUTCOMESBy the end of this chapter the reader will be able to line and apply relevant and additive cash flows in net present value calculations. The reader will also be able to earn and deal with change posture costs, incidental expense costs and allocated overheads and be able to employ this knowledge to the following the reliever decision/the transposement motorcycle the calculation of annual equivalent annuities the make or corrupt decision optimum timing of investment fluctuating output situations. KEY POINTS AND CONCEPTS Raw info have to be checked for accuracy, reliability, timeliness, expense of collection, etc. Depreciation is not a cash flow and should be excluded. Profit is a poor substitute for cash flow. For example, working capital adjustments may be needful to modify the profit figures for NPV analysis. Analyse on the basis of incremental cash flows. That is, the difference between the cash flows arising if the project is implemented and th e cash flows if the project is not implemented opportunity costs associated with, say, using an asset which has an alternative employment are relevant incidental personal effects, that is, cash flow effects throughout the organisation, should be considered along with the obvious direct effects change posture costs costs which will not change regardless of the decision to proceed are clearly conflicting allocated overhead is a non-incremental cost and is irrelevant interest should not be double counted by both including interest as a cash flow and including it as an gene in the discount rate. The replacement decision is an example of the application of incremental cash flow analysis. Annual equivalent annuities (AEA) can be industrious to estimate the best replacement cycle for an asset under authorized restrictive assumptions. The lowest common multiple (LCM) method is sometimes sedulous for short-lived assets. Whether to repair the old machine or sell it and buy a new m achine is a very common business dilemma. Incremental cash flow analysis helps us to solve these types of problems. former(a) applications include the timing of projects, the issue of fluctuating output and the make or buy decision. 14 Pearson Education Limited 2008 CFML_CH03v3. QXD 29/7/08 1726 Page 15 Glen Arnold, Corporate Financial Management Lecturers Guide, 4th edition A NSWERS TO SELECTED QUESTIONS 4 Mercia plc a plan 1 Consultants fee sunk cost exchange overhead irrelevant Depreciation irrelevant Time ( forms) ?000s 0Earthmoving Construction ticket sales Operational costs Council Senior management Opportunity cost Cash flows 1,650 3? 2 100 1,650 Discounted Cash flows 1 150 1,400 200 +600 100 100 50 +600 100 50 +150 0 +450 150 (1. 1)2 450/0. 1 (1. 1)2 + NPV = + ? 2. 193m Proposal 2 Central overhead (? 70,000) irrelevant Consultants fees (? 50,000) sunk cost Time (years) ?000s 0 1 2 3 100 5,000 4,000 400 100 5,000 4,000 400 100 Design & stool Revenue Operating costs Equipment Executive Opportunity cost sale of club 9,000 Cash flow 9,100 100 Discounted cash flow 9,100 100 1. 1 100 +11,000 500 + 500 (1. 1)2 +11,500 + 11,500 (1. 1)3 NPV = ? 137,566 Recommendation accept object 1 IRR Proposal 1 20. 2% Proposal 2 9. 4% Pearson Education Limited 2008 15 CFML_CH03v3. QXD 29/7/08 1726 Page 16 Glen Arnold, Corporate Financial Management Lecturers Guide, 4th edition 5 Mines International plc a Survey sunk cost Time (years) ?m Profit (loss) Add depreciation Capital equipment Survey 0 1 2 3 4 5 0 0 4. 75 2. 1 0 4. 75 0. 30 3. 9 2. 0 4. 7 2. 0 4. 7 2. 0 2. 9 2. 0 1. 5 0 0 0 2. 0 2. 0 2. 0 2. 25 0. 25 2. 25 2. 25 0 2. 25 1. 75 +0. 50 1. 75 0 +1. 75 0. one hundred twenty-five 0. 125 0. 125 0. 10 0 0. 25 0. 10 0 0. 10 Debtor adjustment Opening debtors cloture debtors Creditor adjustment Opening creditors Closing creditors 0 0. 15 +0. 15 Overheads Hire cost Cash reserves Government refund Cash flow Discounted cash flow 0. 2 0. 15 0. 10 0. 10 0. 125 0. 05 +0. 025 0. 2 0. 2 0. 1 0. 2 1. 0 5. 125 0. 2 +1. 0 +0. 2 5. 75 5. 75 6. 20 4. 05 6. 575 6. 9 8. 075 1. 85 6. 20 + 4. 05 + 6. 575 + 6. 9 + 8. 075 + 1. 85 1. 12 (1. 12)2 (1. 12)3 (1. 12)4 (1. 12)5 (1. 12)5. 125 = 5. 75 5. 536 + 3. 229 + 4. 680 + 4. 385 + 4. 582 + 1. 035 = ? 6. 625m The maximum which MI should bid in the auction is ? . 625m. This additional cash outflow at time zero would result in a return of 12% being obtained. (Some students may time the final debtor and creditor payments at time 5. 25 as time 6. ) b IRR = 29. 4%. c Points to be covered Time value of money. Opportunity cost of money for a given risk class. Sunk cost. Treatment of depreciation. Allocated overhead treatment. Cash injections. Hire cost opportunity cost. Comparison of NPV with other project appraisal methods Advantages over IRR measures in absolute amounts of money ranking problem multiple solution problem. 16 Pearson Education Limited 2008 CFML_CH03v3. QXD 29/7/08 1726 Page 17 Glen Arnold, Corporate Financial Management Lecturers Guide, 4th edition Advantages over payback time value of money allowed for all cash flows considered cash flows within pay back period considered properly. Advantages over ARR firm theoretical base, time value of money defined decision criteria. 7 Reds plc One-year cycle Time (years) 0 1 10,000 12,000 8,000 4,000 NPV = 10,000 4,000 ? 0. 9009 = 13,604 AEA = 13,604 0. 9009 = ? 15,100 two-year cycle Time (years) 0 1 2 10,000 12,000 13,000 ,500 6,500 NPV = 10,000 12,000 ? 0. 9009 6,500 ? 0. 8116 = 26,086 AEA = 26,086 1. 7125 = ? 15,233 Three-year cycle Time (years) 0 1 2 3 10,000 12,000 13,000 14,000 3,500 10,500 NPV = 10,000 12,000 ? 0. 9009 13,000 ? 0. 8116 10,500 ? 0. 7312 = 39,039 AEA = 39,039 2. 4437 = ? 15,975 Reds should replace the machinery on a yearly cycle. Pearson Education Limited 2008 17 CFML_CH03v3. QXD 29/7/08 1726 Page 18 Glen Arnold, Corporate Financial Management Lecturers Guide, 4th edition 8 Immediate replacem ent Time (years) 0 1? +4,000 15,100 +4,000 15,100 0. 11 = ? 133,273Replacement after one year Time 0 + 2? 2,000 2,000 1 3,000 15,100 0. 9009 15,100/0. 11 1. 11 3,000 ? = ? 122,966 Replacement after two years Time 0 1 2 3? 2,000 1,000 +1,500 15,100 2,000 1,000 ? 0. 9009 + 1,500 ? 0. 8116 15,100/0. 11 (1. 11)2 = ? 113,097 Recommendation Commence replacement cycle after two years. 10 Curt plc Incremental cash flows Time (years) 0 70,000 28,000 28,000 37,000 47,100 68,410 ? ? ? ? ? 0. 8621 0. 7432 0. 6407 0. 5523 0. 4761 2 3 4 5 0 70,000 100,000 80,000 48,000 110,000 82,000 121,000 84,000 133,100 86,000 146,410 88,000 10,000 70,000 Current cash flowsNew plan 1 28,000 28,000 37,000 47,100 68,410 = = = = = = 70,000 24,139 20,810 23,706 26,013 32,570 8,960 The positive incremental NPV indicates that betrothal of the proposal to manufacture in-house would add to shareholder wealth. 18 Pearson Education Limited 2008 CFML_CH03v3. QXD 29/7/08 1726 Page 19 Glen Arnold, Corporate Financial Ma nagement Lecturers Guide, 4th edition different factors some possibilities The relative bargaining strength of Curt and its supplier. Perhaps a search for another supplier would be wise. Perhaps it would be possible to negotiate a multi-year price agreement.Are there some other incidental effects Curt has not considered, e. g. factory space usage? 12 Netq plc Output per year 1,000 ? 0. 3333 ? 2 1,000 ? 0. 3333 ? 0. 75 ? 2 1,000 ? 0. 3333 ? 0. 5 ? 2 = 667 500 333 1,500 Cost of annual output 1,500 ? ?4 = ? 6,000 PV = 6,000/0. 13 = ? 46,154 twain machines replaced Annual costs 1,500 ? ?1. 80 = ? 2,700 PV = 14,000 + 2,700 0. 13 = ? 34,769 One machine is replaced out of date Output first third of year second third of year last third of year New 333. 3 166. 7 0 500 333. 3 333. 3 333. 3 1,000 Annual costs 500 ? 4 + 1,000 ? 1. 8 = ? 3,800 PV = 7,000 + 3,800 = ? 6,231 0. 13 The lowest cost option is to replace both machines. 14 Opti plc Costs One-year replacement PV = 20,000 6,000/1. 1 = 14,545 AEA = 14,545/0. 9091 = 16,000 Two-year replacement PV = 20,000 + 6,000/1. 1 1,000/(1. 1)2 = 24,629 AEA = 24,629/1. 7355 = 14,191 Three-year replacement PV = 20,000 + 6,000/1. 1 + 8,000/(1. 1)2 + 4,000/(1. 1)3 = 35,072 AEA = 35,072/2. 4869 = 14,103 Four-year replacement PV = 20,000 + 6,000/1. 1 + 8,000/(1. 1)2 + 10,000/(1. 1)3 + 10,000/(1. 1)4 = 46,410 AEA = 46,410/3. 1699 = 14,641 The optimal replacement cycle is 3 years. Pearson Education Limited 2008 9 CFML_CH04v3. QXD 29/7/08 1727 Page 20 Chapter 4 THE DECISION-MAKING touch FOR INVESTMENT APPRAISAL LEARNING OUTCOMES The main outcome expected from this chapter is that the reader is aware of both traditional and discounted cash flow investment appraisal techniques and the extent of their use. The reader should also be aware that these techniques are a small part of the overall capital-allocation planning process. The student is expected to gain knowledge of the empirical evidence on techniques used the calculation of p ayback, discounted payback and accounting rate of return (ARR)