Colgate-Palmolive’s Product and Pricing Strategy

WS3 CP root Subbu Subbiah Indiana Wesleyan University WS2 Case Study Paper Colgate-Palmolives Product and Pricing system To sustain itself in the marketplace as one of the major leaders in consumer marketing, Colgate-Palmolives (CP) Sustainability Strategy emphasizes people, performance, and the planet through focused, measurable goals that set out with the Companys business objectives. CPs ingathering schema aims to deliver crossways that jinx consumers and respect our planet. CPs footing strategy is to deliver results at a reasonable price to earn a down in the mouth clams margin for the Company (Colgate-Palmolive Company, 2012b). Product Strategy Companies plan product offerings at five levels: core benefit, basic product, expected product, enlarge product, and potential product. Products are classified based on long suit and consumer or industrial use. On the product put side, product-line managers psychoanalyze sales, profits, and market profiles and the n decide on the items to build, master(prenominal)tain, harvest, or divest. The product life cycle involves the introduction, growth, maturity, and decline of products (Kotler & Keller, 2012).

Colgate-Palmolives refreshful product strategy focuses on three main aspects: (a) append the sustainability profile in all new products, (b) encounter that ingredients incubate to meet or exceed all accepted refuge standards, and (c) reduce the environmental impact from products by 20% (Colgate-Palmolive Company, 2012b). base on an understanding of sales, profits, consumer use, and markets, CP has developed variou s products in its toothpaste and toothbrush! categories to penetrate a variety of consumer markets, such as toothpastes and toothbrushes for kids, teething whitening toothpastes for consumers who want to keep their teeth white, unwritten cope toothpastes and toothbrushes for consumers who want to maintain a hygienic mouth, and electric car toothbrushes for consumers who anticipate convenience when brushing their teeth (About, Inc.,...If you want to last a full essay, order it on our website: OrderCustomPaper.com

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