Case Analysis BMW

Table of contents Table of contents         2 1.          headway 1         3 1.1.         Introduction.         3 1.2.         Social Factors.         4 1.2.1.          credit rating Groups.         4 1.2.2.         The family         5 1.2.3.         Roles and Status         6 1.3.         Personal Factors         6 1.3.1.          mature and Stage in life cycle         6 1.3.2.          channel and Economic Circumstances         7 1.3.3.         Lifestyle         8 great Resources         9 Fewer Resources         9 1.3.4.         Personality and Self-Concept         10 1.4.         psychological Factors         11 1.4.1.          Motivation         11 1.4.2.         Perception         12 1.4.3.          training         12 1.4.4.         Beliefs and Attitudes         13 Attitudes         13 Beliefs         13 1.5.          get Roles         13 1.6.          polish         15 2.         Question 2         16 2.1.         Introduction.         16 2.2.         Product life cycle stages         16 2.3.          conference Strategies         19 2.3.1.         Advertising         21 2.3.2.         Sales Promotion         21 2.3.3.          taper Marketing         22 2.3.4.         Online Marketing         23 2.4.         Co nclusion         24 ! 1. Question 1 1.1. Introduction. Based on a marketplace analysis done in 1990 (case study) a bulk of BMW buyers atomic number 18 English speaking (59%), Males (85 %), get married (73%). The majority of the above argon Manager/Executives (32%) and play golf game (26%).

The BMW driver waterfall under(a) high-income group and in traditional tender classes he/she falls under upper class. These are burning(prenominal) attributes that impart gestate to be taken into account when planning the BMW 3 series communication plan to human follow up the prospects into consumers. There are withal three promoters t hat run the buyer behaviour that a marketer must take awareness of; they are social, personal and psychological. It will therefore be highlighted how these factors affect the consumer behaviour and in turn how the consumer behaviour affect the acquire decisions. For example, according to Kotler (2000), social classes pose a strong curve on preferences in products wish cars, therefore in selecting the laughingstock market for the 3 series, these social factors will have to be taken into account. An important factor in the BMW buyer write is also how the individual in the target market relates to egotism and others, as the car is no longer just a status symbol, it has increasingly fail a means of... If you insufficiency to get a teeming essay, order it on our website: OrderCustomPaper.com

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